Why do you need a DBA?

• Master's degree is about learning and applying pre-existing knowledge... In this RAPIDLY GLOBALISING, TECHNOLOGY DRIVEN, KNOWLEDGE INTENSIVE ECONOMY - the previous knowledge, while useful is not sufficient.
• You are regularly faced with unprecedented business situations and decisions.
• You need to be able to CREATE and TEST Your OWN KNOWLEDGE.

DBA Research: Creating Your Own Knowledge

• Learn how RESEARCH is done - RESEARCH METHODOLOGY
• Learn how to SOLVE your novel BUSINESS PROBLEMS using the research methodologies - YOUR DBA THESIS
• Formalise and use your newly created knowledge for the benefit of others - KNOWLEDGE DISSEMINATION

CityU's DBA

• Driven by
  Problems arising from Professional Practice
• Focuses on
  The application of Applied Research Methods
• Guided by
  Advanced Business and Management Theories
• Taken Together
  Advancing Professional Practice through Applied Research at the Cutting Edge