3.      Teaching and learning Activities (TLAs) 

Besides regular lectures, class room activities mainly include discussion of some typical case studies related to product development.  Self-study activity is in the form of developing effective management strategies that may be adopted in product development in the emerging technological and social circumstances.  The developed case would be presented in the class and submitted as an assignment depending on availability of time. 

4.      Assessment Tasks/Activities 

Tests will be of close-book type dealing with several managerial issues/environment to be dealt with by product development managers.  Assignment will be assessed for its content quality, relevance and presentation.  Examination will be close-book type covering all the five CILOs.  

*For a student to pass the course, at least 30% of the maximum mark for the examination should be obtained. 

5.     Grading of Student Achievement:  

 Tests and final examination papers will be numerically graded.  The questions posed in these assessments will basically follow the ILOs and test students’ attainments.  Assignment will be given letter grading.  The assignment will be assessed on the basis of its focus and addressing the topic given.  Items of importance are its quality of presentation, evidence of background work done, use of relevant case studies, discussion, summary, and referencing.

Part III    

Keyword Syllabus: 

Introduction to Product Development: Development versus design, Design and redesign, Modern product development process, Methodologies in design, Legal and ethical issues in design.Product Development

Process Tools: Product development teams, Team structures and evaluation, Product development planning.

Technical and Business Concerns of Product Design: s-curves and technical forecasting, technical questioning and mission statements.

Understanding Customer Needs: Customer satisfaction, methods of gathering customer needs, Organizing and prioritizing customer needs, Customer needs documentation.

Establishing Product Functions: Function decomposition and modeling process, Function trees and structures, FAST method, Subtract and operate procedure.

Benchmarking and Specifications: Benchmarking approach and support tools, Function-form diagrams, trend analysis, opportunities for redesign, Specification process, House of Quality and Value analysis.

Product Portfolios and Architectures: Portfolio types, market basis for architecture decisions, Platform architecture.

Concept Generation and Selection: Information gathering and brainstorming, Morphological analysis, Combining solution principles, Information quality and design evaluations, Technical feasibility and concept selection process.   

Recommended Reading:

Essential Reading:

"Product Design: Techniques in Reverse Engineering and New Product Development”, Kevin Otto and Kristin Wood, Prentice Hall, NJ, 2001, ISBN 0-13-021271-7 (Chapters 1 to 5, 7, 8, 10, 11)

Dieter G E, “Engineering Design - A Materials and Processing Approach”, McGraw-Hill, 2000 or other editions. 

Other Readings:

Nigel Cross, “Engineering Design Methods: Strategies for Product Design”, 3rd Edition, 2000 John Wiley & Sons, 2000.

Theodore C Fowler, “Value Analysis in Design”, Fowler & Whitestone, Dayton, OH, 2000 (originally Van Nostrand Reinhold, NY, 1990).

Ulrich K T, “Product Design and Development”, McGraw-Hill, 1995.

Biren P, “Concurrent Engineering Fundamentals: Integrated Product and Process Organization”, Prentice-Hall, 1996.

Flurscheim C H, “Industrial Design in Engineering”, Springer-Verlag, 1983.